The brand’s main strategy consists in simplifying a subject-matter to its core by using contemporary fun language to associate familiar notions with any desired skill.
The concept can be clearly observed in its first product: KrispyKlear™ Spanish (Give your Spanish a Latin Flavor).
The entire product outlines as following:
· Learn To Trill Like A Latino Hearth-throb (The Spanish R 101) –Part 1 & Part 2
· If You Like Piña Coladas (The Spanish Ñ)
· The World Is Not Round; It’s Flat. (Spanish Vowels) –Part 1 & Part 2
· Tongue Spa (Relaxing your letters)
· Bye Bye Mr. Roboto (Just Go With The Flow) –Part 1 & Part 2
· 100 Short Common Phrases in Spanish –Part 1 & Part 2
· La Villa Maravilla (The Spanish Double L)
The product does not advertize as “Spanish Lessons” but rather as a tool to help people acquire a Hispanic pronunciation. It especially aims towards English-speaking individuals. This secondary premise aids the brand’s main strategy (simplifying a subject-matter to its core by using contemporary fun language to associate familiar notions with any desired skill). In order for KrispyKlear™ to deliver more accurate results, it offers semi-customized products.
Not just a Spanish speaking tool, but a Spanish speaking tool that aims especially towards English-speaking or Chinese-speaking, or French-speaking individuals. The same is true when it comes to any other subject-matter. In sports, for instance, it’s not just a tool to learn how to play professional baseball; it’s a tool for left-handed or right-handed players.
These are just some of the “Twads” (Twitter Ads –in the form of regular tweets-) related to KrispyKlear™ Spanish.
· Put a little EXTRA into something ORDINARY. KrispyKlear™ Spanish
· 1st you speak another man’s language then you can understand his experience. KrispyKlear™ Spanish
· Can you say: “Rumba, Salsa y Merengue” and sound like you can dance it? KrispyKlear™ Spanish
· Zero sophistication, no complications; just KrispyKlear™ Spanish.
· Learn to THINK in Spanish for better pronunciation. KrispyKlear™ Spanish
· “Te Quiero” when pronounced well, sounds like music to the heart. KrispyKlear™ Spanish
· I am not a Latina yet my Spanish is KrispyKlear™; yours can be too. KrispyKlear™ Spanish · English should sound like English & Spanish should sound like Spanish. KrispyKlear™ Spanish
· @Oprah, one more reason to be grateful is that I can teach you to say GRACIAS in KrispyKlear™ Spanish ☺
· @AplusK I can teach you to say “you got punk’d” in KrispyKlear™ Spanish -seriously- ☺
· @ParisHilton I can teach you to say ♪CALIENTE♫ in KrispyKlear™ Spanish, now “that’s hot”! ☺
· @rachael_ray I can teach you how to pronounce the Spanish R in less than 30 minutes with KrispyKlear™ Spanish
· @TheEllenShow Ellen, try saying “♪RUMBA Y MERENGUE♫” on your show in KrispyKlear™ Spanish; that’ll be hilarious ☺
KrispyKlear™ Spanish is a great sample of this vibrant concept. But the potential is basically unlimited:
KrispyKlear™ English with Southern Flavor
KrispyKlear™ English with British Flavor
KrispyKlear™ English with New Yorker flavor
KrispyKlear™ English with Aussie flavor
KrispyKlear™ English if Spanish is your native language.
KrispyKlear™ French
KrispyKlear™ German
KrispyKlear™ Japanese
KrispyKlear™ Chinese
KrispyKlear™ Samba
KrispyKlear™ Rumba\
KrispyKlear™ Salsa
KrispyKlear™ Merengue
KrispyKlear™ Ballroom dancing
KrispyKlear™ Tap Dancing
KrispyKlear™ Ballet
KrispyKlear™ Moon-Walking
KrispyKlear™ Break-dancing
KrispyKlear™ Hip-hop
KrispyKlear™ Piano
KrispyKlear™ Guitar
KrispyKlear™ Violin
KrispyKlear™ Cello
KrispyKlear™ Singing
- Opera
- Country
- Hip Hop
- Rap
KrispyKlear™ Reading
KrispyKlear™ Math
KrispyKlear™ Chemistry
KrispyKlear™ Physics
KrispyKlear™ Calculus
KrispyKlear™ Algebra
KrispyKlear™ Science
KrispyKlear™ Forensics
KrispyKlear™ Biology
KrispyKlear™ Soccer
KrispyKlear™ Basketball
KrispyKlear™ Football
KrispyKlear™ Baseball
KrispyKlear™ Boxing
KrispyKlear™ Tennis
KrispyKlear™ Golf
KrispyKlear™ Skating
KrispyKlear™ Swimming
KrispyKlear™ Poker
KrispyKlear™ Domino
KrispyKlear™ Miscellaneous
KrispyKlear™ Glamorous Make-Up (for each skin type)
KrispyKlear™ Emergency situations
KrispyKlear™ Modeling 101
KrispyKlear™ Wall Street 101
Others…
Anything that anyone wishes to learn is easier to learn via the KrispyKlear™ system. People will soon be asking: when is KrispyKlear™ going to come up with ________ tutorials?
Celebrities can be featured in the lessons although not necessarily impart them. For instance, when it comes to sports, superstars like Kobe Bryan, LeBron James or David Beckam can introduce experts that have been key figures in their lives, instead of actually teaching the sports, since stars would tend to reserve their best secrets.
KrispyKlear™ is where the “beans are spilled” when it comes to revealing the nitty-gritty of all things learnable. The goal is for customers to experience a feeling of “closure” as they get to the bottom of anything they ever wanted to learn. They should not wonder if there’s a follow up product; there shouldn’t be. That way, when they need to learn something else, they will not doubt to look for the KrispyKlear™ brand instead of any other one.
The products can be found in the form of downloadable podcasts, CDs, DVDs, books and/or read-along booklets/downloadable eBooks.
The Quintessentially
Universal Brand
Our interactive world today offers a great opportunity to peek into the minds of potential customers. Not only do we have a clear idea of what they’re talking about as well as their shopping preferences, but we also get to know what they’re inquiring about thanks to the most popular browsers, and sites such as: About.com, Answers.com or Yahoo! Answers among others.
While the Information Age has brought us a wealth of free resources, with vast amounts of information to anyone who can access it, it has ironically also created an increasing demand for ONE SPECIFIC TOOL that offers reliable, accurate and, why not, customized information.
As long as there is new technology, new interests or new strategies, as long as people are alive, growing and expanding, there’ll always be a great demand to learn new skills.
An ever exploring, ever expanding world with billions of people eager to communicate better with each other, and handle the latest cutting-edge technology, obviously places KrispyKlear™ as the 21st century quintessential Universal brand. Predictably, it would soon become a modern-day necessity to people all over the globe, according to how faithful it remains to its straight-line formula.
On the other hand, the KrispyKlear™ concept is simple and self-explanatory, making it an easy product to place (on purpose or unintentionally) in videos, movies, sitcoms, stand-up comedies, talk-shows or even news broadcasts. The brand’s name goes beyond just being a common phrase to become an iconic axiom.